Wow Events, the strategic event partner with Wow experiences at heart. With over 25 years of being in the forefront in the event industry, we create unique experiences worldwide and we are dedicated to continue to shape the future of strategic event management.

Way of Work

Take a look at some of our recent projects.

We create events that capture peoples’ imagination through outside-the-box ideas and executions. Ideas that are based on real business needs and challenges, seeking to inspire and engage real individuals. Our expertise, in combination with carefully crafted methods and processes, promises an efficient and structured development of event strategies – from branding and content development right through to conceptualization, design, video, production, project management and the event delivery including measurement and evaluation.

We will Wow you with: Workshops, tradeshows, exhibitions, corporate events, meetings, leadership summits, themed experiences, live events, mobile tours, B2B and B2C activations, product launches, sales meetings, sponsorships, moving media and digital experiences and your overall event strategy.



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What's new?

Keep up with our latest activations and happenings!

Retail and Brand Experience agency UMG, acquires Way of Works Events AB

Posted on 29 Aug, 2017

Retail and Brand Experience agency UMG, acquires Way of Works Events AB (WOW) from the Intellecta Group, in order to to strengthen its offer in internal and customer communication. These are two agencies with a lot of experience in the world of events and communication, who have now chosen to work together, as UMG acquires […]

Helene Fogelström är ny vd för Wow

Posted on 01 Oct, 2016

Helene Fogelström har utsetts till ny VD för brand experience-företaget Wow, som är ett dotterbolag inom Intellecta-koncernen. Helene Fogelström, som tillträder posten som VD den 1 oktober, har sedan i april har varit byråledare på Wow tillsammans med Åsa Kellner. Helene har lång erfarenhet från olika roller i kommunikationsbranschen, både från konsultföretag och kundsidan och […]


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Unexpected Connections


We create Wow-moments through achieving the most Unexpected Connections possible. You could say it’s a passion. We say it’s our way of work.

What are the Unexpected Connections really, and how do we find that Wow factor?

The simple yet brilliant recipe is that we fuse things such as people and ideas, strategies and emotions, flexibility and structure and digital and physical landscapes. By mixing these factors in an innovative and productive environment, we open up for new horizons of thought, we invoke new perspectives and we enable us to find the Unexpected Connections. The result is an extraordinary event – a vibrant energy is released that touches audiences – they feel the brand, embrace it, live it. People are impacted and converted. The Wow factor is just this – the creation of an experience that is so persuasive and captivating that it creates brand loyalists.



Wow Events consists of some of the most experienced event creators in the business. Amongst us you will find creative geniuses, motion media experts, scenographers, designers, digital and social media geeks, conceptualists, project managers, technicians, producers and production managers. Teams of enthusiastic people who can’t wait to work with you!

We give you operational excellence that is on-strategy, on-budget and on-time for the delivery of events that are tailored perfectly to suit your particular ambitions and needs.

Valentina Dell´Uva
Project Manager
Mikaela Stangebye
Project Manager
Helene Fogelström
Sofi Lorentzon
Production Manager
Christine Ströman
Project Manager
Emil Klinta
Video Editor & Producer
Henrik Friberg
Art Director
Mattias Larsson
Art Director
Linda Tichy
Art Director
Mikael Wänersten
Studio Manager
Samantha Sköld
Video Director
This could be you