One example of Wows activation for Telenor is the sponsorship with Melodifestivalen.

With the Eurovision Song Contest, Telenor is given a unique opportunity to be associated with Sweden’s most popular TV programs. One can experience the sponsorship in all Telenor channels. Through activation of shops, shopping centers and the arena Telenor is given the opportunity to develop and nurture both existing and potential relationships both in the consumer-arena and for their businesspartners.