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Cancer Foundation´s Pink Ribbon campaign takes place in October each year and fights breast cancer by funding cancer research, spreading awareness about the disease and driving public opinion. Wow Events was given the honor of kickstarting the 2013 Pink Ribbon campaign with an installation at Stockholm´s Central Station. The installation at Central Station not only drew attention to the Pink Ribbon campaign but also informed passersby that through cardio activity (30 minutes a day) they could get a healthier life (prevention). It was also important to lift up to the Cancer Foundation’s main sponsors.