• IBM_Moderna_Staden_2011_1
  • IBM_Moderna_Staden_2011_2
  • IBM_Moderna_Staden_2011_3

IBM celebrated 100 years. The challenge was to create a relationship-building event for IBM’s key contacts in business, politics and academia. The content of the event would strengthen IBM’s Vision – A Smarter Planet. It was also important to emphasise  IBM’s position as  “thought leader” in urban development. IBM “Den moderna staden” won the Gyllene Hjulet in 2012.